The person behind VAYS
Alex Roe
Founder with 15 years of luxury hospitality experience, including 9 years in yachting and private households and 6 years in hotels and restaurants around the world
Introduction
Built on experience. Designed around trust.
My career has been built around the highest standards of private service, attention to detail and discretion.
Over nine years in the luxury yachting industry, I progressed to Chief Steward, overseeing the day-to-day presentation and operation of high-end private and guest environments.
My experience has included luxury housekeeping, laundry and wardrobe management, guest service, provisioning, transportation, reservations, property presentation and coordinating the many details required to ensure everything operates seamlessly.
Experience
A background in luxury service.
Working closely with international private clients has taught me that the highest level of service comes from being one step ahead.
Understanding how a client wants things to work, anticipating their needs and making sure every detail is handled before it becomes a concern.
This approach has shaped the way I manage private villas and yachts today — with discretion, attention to detail and a commitment to making life as effortless as possible for the people I work with.
Career
A considered progression.
9+ years
Luxury Yachting
A career built within high-end private and guest environments.
Career progression
Steward → Chief Steward
Progressing from steward to chief steward over five years — the last four as chief steward — working on board yachts of 30–120 metres.
6 years
International hotels & restaurants
Luxury hospitality around the world, concentrating on high-profile clients and ensuring their needs are met.
Private client service
International private clientele
Working closely with owners and their guests to a consistently exacting standard.
Experience
Housekeeping • Laundry • Wardrobe • Guest Service • Provisioning • Reservations • Property Presentation
The disciplines that keep a private environment operating seamlessly.
VAYS
Private Estate & Yacht Management
Mallorca, Spain.
Why VAYS
Bringing the yachting standard ashore.
I created VAYS to bring the same level of care, organisation and attention to detail found within luxury yachting into private estate management.
For owners who spend part of the year away from Mallorca, having a trusted person locally can make all the difference.
VAYS provides that presence — overseeing the property, coordinating trusted service partners and ensuring that everything is prepared, maintained and ready when the owner arrives.
The VAYS standard
Six commitments.
- I
Discretion
Respect for the privacy, security and personal lives of every client.
- II
Attention to detail
Identifying the small things before they become larger problems.
- III
Proactive management
Acting proactively rather than waiting to be instructed.
- IV
Exceptional service
Applying the standards of luxury hospitality and yachting to private estate management.
- V
Local presence
Being there when the owner cannot be.
- VI
Accountability
Coordinating trusted service partners while remaining the client’s single point of contact.
Limited client portfolio
A limited number of clients.
VAYS is intentionally designed around a small portfolio of private clients.
This allows each property to receive a personal level of attention and ensures that the relationship between owner and manager remains direct.
Quality of service is more important than quantity of clients.
“Luxury is rarely about what is visible. It is about knowing that everything has been taken care of before you have to ask.”
Founder message
Your property is looked after as if you were here.
VAYS was created with a simple principle: when an owner is away, they should have complete confidence that their property is being looked after.
From regular inspections and security checks to housekeeping, maintenance, arrivals and departures, VAYS provides one trusted point of contact for the details that keep a private property operating seamlessly.
The service is deliberately personal, discreet and limited in scale.
Private enquiries
Let's discuss your property.
VAYS works with a deliberately limited number of private clients. If you are looking for a trusted local presence for your villa or yacht in Mallorca, Alex would be pleased to discuss your requirements personally.